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creative alchemist



Yarrow Kraner is a director at Virgin Produced, an Aspen Institute Fellow, photographer, and founder of HATCH. In 2015 Yarrow was named one of top 100 Creatives by Origin Magazine. His ideas and work have been recognized internationally, and he has directed projects for Virgin Atlantic, Virgin America, Warner Brothers, Levi’s, DirecTV, KEEN Footwear, Columbia Records, De Leon Tequila, T-Mobile, Jack Nicklaus Signature Golf Course, several Universities, tech start-ups, and more. In 1999 Yarrow founded what WIRED Magazine referred to as “one of the pioneer social networking communities,” www.Superdudes.net. He and his team grew the company virally to over 1.5 million subscribers worldwide, becoming one of the hottest destination sites for youth 12-24 at that time. The foundation, worked with national charities, children’s hospitals, and teamed up with Shaquille O’Neal for an inner-city stay-in-school program to empower youth to help achieve their potential. In 2004 Fox Studios bundled and purchased My Space, Superdudes, and Grab.com for $650 Million. In 2004, after the sale of Superdudes Yarrow founded CHISEL, a branded-entertainment production company and HATCH, a non-profit. HATCH was founded to Unite Creative Catalysts to HATCH a Better World through mentorship in creativity and Innovation. HATCH is a global thought-leader network that cross-pollinates leaders in film, music, design, technology, and numerous innovative industries. HATCH has connected over 500 mentors to over 5000 students since 2004, and HATCHexperience.org has been visited by over 150 countries, and some of the HATCH panels have been downloaded over 1 million times. Recent recognition – Human Spirit Award Recipient, Project Peace on Earth Steering Committee.